Ethical Marketing: Stop Taking Customers for Fools!

Ethical Marketing: Stop Taking Customers for Fools!

We live in a connected world thanks to the Internet and the overhaul digital communication revolutions which occurred in the early 2000s. Nowadays, you can buy pretty much everything everywhere. So, why a consumer should prefer to buy your product or services over your competitors? Don’t understated this question as it is a core key of a business success. In this article, I will cover what is generally meant by ethical marketing and how to do it for your brand, company or business.

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An introduction to static site and the static website generator Jekyll

An introduction to static site and the static website generator Jekyll

Building a website has never been so easy thanks to various software solutions, CMS (Content Management System) and blogging platforms. As we see more and more accessible online solutions to build a site, there are some classical elements that are still popular and will never fade away. I’m talking about plain HTML and CSS files that are used to build websites since the beginning of the web. This article is an introduction to static website and the static site generator Jekyll.

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Link building: the complete SEO guide to build high quality backlinks for free

Link building: the complete SEO guide to build high quality backlinks for free

Building quality backlinks is a key part of your online visibility but sometimes it can feel quite confusing. Indeed, you may be asking yourself “How can I get more backlinks to my website?”. To help you, I created a comprehensive guide about link building and how to generate high quality backlinks without money to increase your SEO visibility.

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Why ranking N°1 on Google should not be your top priority! (that’s right)

Why ranking N°1 on Google should not be your top priority! (that’s right)

So, you want to rank number one on Google?! That’s nice, but did you actually take the time to ask yourself, and your marketing team, “Why would our website deserve to rank #1 on Google?!”? I mean, as an SEO Consultant working with various brands, I see people every day asking to rank better on SERPs (Search Engine Results Pages). But only a few have thought about how to deliver a great experience for their users. Ranking on Google shouldn’t be your top priority as it should rather be providing relevant information and content to the internauts. During 2017, more than ever, your company should be focus on answering people needs and the rest (including rankings) will follow.

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Ethical Marketing Tips For Your Business

Find every week a new marketing tips to grow you business in an ethical way. Start building a long-term relationship with your customers today.

A blog about Ethical Marketing and Advertising

This blog was created by Matthis Duarte who is an SEO Consultant and Digital Marketer working with various international brands. This blog aims to help entrepreneurs, startups and brands to build trust with their customers while creating effective ethical marketing strategies.

Ethical Digital Marketing for Entrepreneurs, Startups and Brands

Thanks to various technical evolutions, people have changed their ways of consuming. This consumer evolution have a huge impact for companies and they need to take it into account if they want to succeed and to build a strong business. This blog aims to help them while providing added value for the consumer.