Since many years, Digital Marketing is on the rise. Everyone is talking about it: startups, investors, CEOs, university teachers, … But one aspect of Digital Marketing remains quite undervalued. I’m talking about SEO also known as Search Engine Optimization. For many business owner, SEO remains, in the best scenario, something vaguely familiar or in the worst case: a waste of money. In this article, I will try to cover why SEO matters to your business success. Feel free to contact me if you still have questions or want more details after reading.

SEO helps you build your brand online visibility

So, you already have a website and a Facebook page for your company? You even have a Twitter page up and running? That’s a good start! But what’s your strategy to drive web traffic and customer to your website? Do you have someone in-house solely dedicated to this goal? That’s where SEO comes in! Search Engine Optimization helps you build your brand / company online visibility by improving your pages rankings in search engines such as Google or Bing. SEO will increase your brand exposure to internauts through website optimization, content strategy and netlinking actions. The nice thing about SEO is that it can serve various purposes: generating leads, developing sales public relations and online reputation, …

SEO is a must for any size business

Whether you are a local grocery store of one the Forbes top companies, SEO is always relevant and suitable for any type of business. Indeed, there are different types of SEO which make it a very versatile technique of Digital Marketing. For example, if you just launched a new restaurant, you might be interested in appearing on local directories/listings and Google Maps. Good news for you: SEO is very relevant for local business. Another example, if you are a top company you might be interested in gaining market shares over your competitors. SEO can help you achieve this goal. There is a type of business which already understood why SEO matters: startups. Indeed, the startup ecosystem is highly competitive so if you want to be visible and gain traction you must do **SEO and Growth Hacking**. .

SEO is always evolving!

Another reason why you should pay attention to SEO is the fact that it is constantly evolving. That’s also why it is so fascinating. But it also means that the latter you jump on the bandwagon the bigger the gap for your business visibility.