So here we are, entering 2017 a new year full of stimulating challenges for companies and entrepreneurs. I would like to wish you all the best for this new year. Regarding Digital Marketing, 2017 is going to be a year full of innovations and changes. That’s why I will try during this article to give you some keys in order to help you kickass and succeed in your digital marketing strategy for 2017. If you still have questions after reading this article do not hesitate to contact me via mail, LinkedIn or Twitter.
Go Mobile or Go Home for 2017! Google mobile-first index.
Google recently announced that they are going to change their primary index from desktop to a mobile index. It could seem insignificant at first but this is in fact a huge news which will have important effects on the SERPs (Search Engine Results Page). That’s why, in order to kickass your digital marketing strategy during 2017, you should dedicate time and effort to have your website optimized for mobile. Always focus on providing great user experience. No need to mention that it will also help you not to lose all your rankings on Google. For 2017, SEO still matters. This Google news is directly correlated to the fact that there are more mobile searches nowadays than desktop searches. Moreover, this is part of a more global trend: smartphones are the first screen, ahead of TV. Thus, we are now entering a mobile era for advertising and digital marketing. You will need to keep that in mind to succeed your digital marketing actions/campaigns during this new year.
Moving forward to a more secure web and user experience!
Another big change in the digital marketing landscape for 2017 is the fact that Google browser “Chrome 56” will mark and advise internauts with a warning message when they visit a non-secure website (understand non-HTTPS websites). This will be effective as soon as early 2017. That’s why if you don’t want to lose a huge part of your traffic you should move to HTTPS quickly. But be careful as a website migration could be a lot of worries and result in rankings loosing if you don’t do it the right way. Be wise and choose a trustworthy Search agency to do it and don’t be fool by attractive prices.
Invest in online video content and stand out from the crowd!
Everyone is talking about “Content is king”, right?! But only few brand have embraced this marketing trend truly and fully. That is especially true when we sit and look at YouTube. I mean, sure there are a lot of youtubers and influencers out there that you could reach for your next campaign but if you are on tight budget there are still a lot of opportunities on YouTube for creative content in various areas. Nowadays, YouTube is more and more becoming a search engine oriented towards video results. It also means that there are huge opportunities lying down there for a business which will truly dedicate time and work towards video creation.
Start paying real attention to Data and your Analytics KPI!
Having a website up and running is not enough if you want to step up your marketing game for 2017. In order to increase your online visibility and reputation during this year you need to set up clear metrics (Key Performance Indicators) to track your website traffic and to understand what your visitors are looking for. Having clear metrics start with a clear goal: are you looking to increase your online sales? Or perhaps to retain longer visitors on your website? Increasing your visibility on the SERP? You should take time with your marketing team to set a clear objective and then, stick to it. Data analytics is becoming more and more important as it is a core key of success for many business owners. Understanding your website traffic and your audience personas will help you to take decisions and to deliver an effective marketing strategy.
Storytelling still matter if you want to create a community and engage your audience!
New companies and startups arise every day. If you want to make your business visible producing great content is not enough. You must tell a story about your brand, services and history to help you build a strong client base and a solid visibility. Nowadays the real challenge isn’t to sell but rather to build a people community which will be your brand ambassadors. That’s why you should, instead of trying to chase after everyone, focus your marketing efforts and budget on trying to attract people by communicating about what makes you different from your competitors. In today’s world consumers want to have a personalized relation with companies. Having a planned storytelling communication will help you attracting consumers but more importantly: retaining them!
Digital trends for 2017: conclusion
As you can see, 2017 is going to be a year full of evolutions regarding digital marketing and the advertising industry. Make sure to follow these digital trends in order to succed during this new year. If you have any questions, do not hesitate to contact me via LinkedIn, Facebook, Twitter or Email.